Optimize your Message Frequency

Optimize your Message Frequency

Fine tune your messaging frequency to strike the right communication balance with your audience.

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About this course

About this course

Understand how to set up a multivariate test for a campaign or Canvas Flow and assess your results.

After completing this course, you'll able to:

  • Explain what frequency capping is and how it can help drive customer engagement
  • Set frequency caps using the Global Messaging Settings
  • Adjust send frequency by tag
  • Evaluate a frequency capping use case for promotional messaging

Curriculum10

  • Overview of Frequency Capping
  • Frequency Capping Navigation
  • Use Case: Frequency Capping for Promotional Messaging
  • Adjust Send Frequency by Tag
  • Feedback Survey

About this course

About this course

Understand how to set up a multivariate test for a campaign or Canvas Flow and assess your results.

After completing this course, you'll able to:

  • Explain what frequency capping is and how it can help drive customer engagement
  • Set frequency caps using the Global Messaging Settings
  • Adjust send frequency by tag
  • Evaluate a frequency capping use case for promotional messaging

Curriculum10

  • Overview of Frequency Capping
  • Frequency Capping Navigation
  • Use Case: Frequency Capping for Promotional Messaging
  • Adjust Send Frequency by Tag
  • Feedback Survey