Data-Driven Messaging Strategy

Create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze.

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About this path

In this learning path, you’ll learn how to create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze. You’ll learn where to find each of the analytics capabilities in your dashboard, how to create and interpret your reports, and the strategies for effective A/B and multivariate testing. You’ll also review a variety of use cases demonstrating how you can leverage your analytics to drive meaningful business results.