Data-Driven Messaging Strategy
Create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze.
About this path
In this learning path, you’ll learn how to create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze. You’ll learn where to find each of the analytics capabilities in your dashboard, how to create and interpret your reports, and the strategies for effective A/B and multivariate testing. You’ll also review a variety of use cases demonstrating how you can leverage your analytics to drive meaningful business results.
Introduction to Braze Reporting and Analytics
Learn to leverage analytics and reporting features in Braze to optimize your messaging strategy.
FREE
15
A/B and Multivariate Testing
Successfully set up A/B and Multivariate Testing to enhance messaging performance.
FREE
30
Automate Decisioning with the Intelligence Suite
Automate decision-making with data-based insights.
FREE
5
Optimize your Message Frequency
Fine tune your messaging frequency to strike the right communication balance with your audience.
FREE
10