Marketer
Master the Braze dashboard with tactical skills in campaign and Canvas set up, personalization, A/B testing, and more.
About this path
Forge your credentials in digital marketing and customer experience design by becoming a Braze Certified Marketer. Build in-demand skills, like audience segmentation, dynamic personalization, and customer journey orchestration. Then deepen your expertise in campaign optimization with channel-focused best practices and data analytics. You’ll also learn how to use key Braze dashboard features like: Liquid, Canvas Flow, the Intelligence Suite, multivariate and A/B testing, reporting tools, and more.
Get Certified
Once you've complete the courses in this learning path, take our Braze Certified Marketer exam.
Segmentation
Target users with common behaviors using segments.
FREE
10
Liquid Fundamentals
Learn the basics of dynamic personalization and strategies for creating more tailored customer engagements.
FREE
15
Intermediate Liquid
Leverage intermediate Liquid features like conditional logic, content filters, and more.
FREE
15
Connected Content Fundamentals
Leverage public and private APIs to pull relevant information into your messaging.
FREE
15
Campaign Setup
Understand delivery, targeting and conversion tracking in your campaigns.
FREE
15
A/B and Multivariate Testing
Successfully set up A/B and Multivariate Testing to enhance messaging performance.
FREE
30
Automate Decisioning with the Intelligence Suite
Automate decision-making with data-based insights.
FREE
5
Cross-Channel Messaging
Boost customer engagement with a cross-channel messaging strategy.
FREE
20
Email Templates and Content Blocks
Build emails efficiently at scale.
FREE
15
Scale Your Email Sends
Conduct effective IP warming for peak sending times.
FREE
20
Channel Subscriptions Overview
Learn how subscription states work with your messaging channels in Braze.
FREE
15
Create Customer Journeys with Canvas Flow
This course offers a self-paced alternative to the Experience Orchestration with Canvas Flow live training course.
FREE
45
Introduction to Braze Reporting and Analytics
Learn to leverage analytics and reporting features in Braze to optimize your messaging strategy.
FREE
15
Optimize your Message Frequency
Fine tune your messaging frequency to strike the right communication balance with your audience.
FREE
10
Study Guide: Braze Certified Marketer Exam
Get exam ready and prepare to become a Braze Certified Marketer.
FREE
20