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User Personas
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The User Lifecycle
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Create a User Persona
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Common User Personas by Industry
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Targeting Personas in Braze
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Turn User Personas into Segments
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Case Study: User Personas
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Learning Activity
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Knowledge Check
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Summary
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2-Question Survey
User Persona and Lifecycle
Create user personas and segments in Braze.
About this course
Master the process of creating user personas and effectively target them through segment creation in Braze.
After completing this course, you will be able to:
- Analyze customer data and behaviors to create core user personas
- Transform user personas into audience segments using segment filters