Digital Strategist
Lead engagement data strategy and message optimization efforts that drive business outcomes.
About this path
Lead your brand’s engagement data and optimization strategies by becoming a Braze Certified Digital Strategist.
After completing this path, you'll able to:
- Explain best practices for data management with Braze.
- Develop a strategic plan for engagement data collection
- Create behavior-based user personas and customer journeys that drive business value.
- Use data to orchestrate dynamic and personalized customer experiences.
- Analyze your campaign and canvas results to optimize your performance metrics.
Get Certified
Once you've completed the courses in this learning path, take our Digital Strategist certification exam.
Braze Technical Stack and Alloy Partners
Boost efficiency and impact with a well-designed tech stack.
FREE
15
Braze Data Categories
Learn about data categories at Braze and how they power your use cases.
FREE
20
Data Collection
Learn how to bring data into Braze.
FREE
20
Data Planning
Plan your data strategy for maximum efficiency.
FREE
15
User Persona and Lifecycle
Create user personas and segments in Braze.
FREE
45
User Journey Mapping with Meaningful Moments
Design action-driven customer journeys and meaningful moments.
FREE
30
Create Customer Journeys with Canvas Flow
This course offers a self-paced alternative to the Experience Orchestration with Canvas Flow live training course.
FREE
45
Canvas Flow Essentials Use Case Playbook
Learn how to create essential use cases for Canvas Flow
FREE
Liquid Fundamentals
Learn the basics of dynamic personalization and strategies for creating more tailored customer engagements.
FREE
15
Braze Benchmarks
Use Braze Benchmarks to measure the success of your messages.
FREE
10
Optimizing Your Messages
Maximize ROI by optimizing your message engagement.
FREE
30
Introduction to Braze Reporting and Analytics
Learn to leverage analytics and reporting features in Braze to optimize your messaging strategy.
FREE
15
Currents Fundamentals
Explore Braze Currents for easy data export.
FREE
15
Study Guide: Braze Certified Digital Strategist Exam
Get exam ready and prepare to become a Braze Certified Digital Strategist.
FREE
20