- Introduction to IP Warming
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IP Warming Basics
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Real World Examples
- Conducting IP Warming
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IP Warming Schedules
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Preparing for IP Warmup
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Segmentation for IP Warming
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Designing Your IP Warming Campaign
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Sending the IP Warming Campaign
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Analytics and Common Issues
- Conclusion
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Knowledge Check
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Summary
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Scale Your Email Sends
Conduct effective IP warming for peak sending times.
About this course
IP warming is crucial for ensuring your emails reach their destination, especially during high-traffic periods like holidays and brand milestones. Don’t be fooled, this step is critical even if you've warmed your IP before or currently have a good email reputation. This course reviews best practices for maintaining a positive email reputation and scaling your email sends effectively, ensuring your messages are always welcomed, not just received.
After completing this course, you'll be able to:
- Explain what IP warming is and why it’s necessary
- Analyze realistic examples of IP warming
- Plan a reasonable IP warming schedule for both marketing and transactional emails
- Prepare your email settings for IP warming
- Create segments for each step of IP warming
- Follow best practices in designing IP warming emails
- Follow best practices while conducting your IP warming
- Interpret email sending statistics