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Introduction to Message Optimization
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Experimentation Best Practices
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Establish Your Conversion Event
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Email Metrics
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Push Metrics
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SMS Metrics
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In-App Message Metrics
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Content Card Metrics
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Learning Activity
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Knowledge Check
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Summary
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2-Question Survey
Optimizing Your Messages
Maximize ROI by optimizing your message engagement.
About this course
This course aims to empower learners by providing them with the knowledge and skills to optimize their performance metrics effectively. Through this course, learners will be able to evaluate their channel metrics, identify best practices, and utilize various tools to optimize metrics. By the end of the course, learners will be equipped with the necessary insights and techniques to enhance their channel performance metrics successfully.
After completing this course, you will be able to:
- Explain best practices for messaging experimentation with and testing using the I.D.E.A.L Testing Framework
- Explain what conversion events are and how to choose the most appropriate conversion event for your message
- Explain what performance metrics Braze captures for each channel and optimization strategies for common use cases
- Develop a plan for message experimentation and testing to drive performance optimization for your brand