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Introduction
- Custom Data Strategy
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Define Key Metrics and User Actions
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Define Custom Events and Properties
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Leverage Your Custom Events
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Programmatic Reporting
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Knowledge Check
- Optimize Your Data
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Data Points
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Data Optimization
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Data Ingestion Planning
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Summary
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Data Planning
Plan your data strategy for maximum efficiency.
About this course
In this course, you’ll explore how to define custom events, identify goal-drive data enrichment opportunities, structure your data for optimal reporting, and analyze your results to continually improve your strategy.
After completing this course, you'll able to:
- Explain Braze’s four-pillar framework for an effective custom event strategy
- Identify a measurable brand business goal and the key user actions that drive towards that goal
- Define custom events and event properties that align with your brand objectives
- Identify opportunities for data enrichment that support a more personalized customer experience including automated messaging, targeted messaging, advanced reporting
- Explain what a billable data point is in Braze
- Explain how to optimize your data consumption
- Plan your data strategy using Braze's best practices
- Explain Braze best practices for programmatic reporting