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Cross-Channel Messaging Overview
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The Messaging Matrix
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Braze Messaging Channels
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Cross-Channel Strategy
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Case Study: Cross-Channel Approach
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Knowledge Check
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Summary
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Cross-Channel Messaging
Boost customer engagement with a cross-channel messaging strategy.
About this course
Boost customer engagement with cross-channel messaging. This multi-pronged marketing strategy can help improve engagement, retention, and maximize your brand’s ROI. In this course, you’ll learn more about the benefits of each channel and how to combine multiple channels to hit your engagement goals.
After completing this course, you'll able to:
- Understand the value of a cross-channel messaging approach
- Assess the most appropriate channel for different message types
- Differentiate between in-product and out-of-product channels
- Identify common cross-channel combinations and best practices