- Use Cases
-
Abandoned Intent
-
Promotions and Incentives
-
Welcome Journey
-
Path to First Purchase or Engagement
-
Order Fulfillment
-
New Loyalty Member Onboarding
-
Lapsing Users
-
Free Trial
- User Journey Mapping Activity
-
Canvas Flow Essentials Journey Mapping Activity
- Survey
-
Rate This Course
Canvas Flow Essentials Use Case Playbook
Learn how to create essential use cases for Canvas Flow
About this course
Build your customer engagement strategy with these essential use cases. This use case playbook provides inspiration for user journey orchestration in Canvas Flow. We’ll introduce a templated approach to 8 customer engagement use cases and provide examples for how you might customize the use case to your brand and industry. At the end of this playbook, we’ll teach you how to create a holistic user journey strategy across four of the use cases in the path.
These use cases are meant to serve as a guide for further experimentation and customization. Try adding variants to your Canvas Flow journeys to test different approaches, using our reporting and analytics features to figure out the most effective strategy for your brand and user base.
Feel free to skip around the playbook for the use cases that interest you most. Each use case will take about 5 minutes to read through. The final activity will take about 1 hour to complete.