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Introduction to Braze Data Categories
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OOTB Data
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Standard Attributes
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Custom Data
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Custom Attributes
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Custom Events
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Purchase Events
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External Data
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Knowledge Check
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Summary
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Braze Data Categories
Learn about data categories at Braze and how they power your use cases.
About this course
Make strategic data modeling decisions that align with Braze best practices for long-term success.
After completing this course, you will be able to:
- Explain the different categories of data you can ingest and leverage with Braze
- Explain the different types of Custom Data supported by Braze
- Explain what custom event properties are and how you can use them
- Explain what External Data is and three common ways to use it in Braze