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Introduction to Industry Benchmarking
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How to Use Braze Benchmarks
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Case Study: PantsLabyrinth
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Learning Activity
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Knowledge Check
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Summary
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2-Question Survey
Braze Benchmarks
Use Braze Benchmarks to measure the success of your messages.
About this course
Learn how to use Braze Benchmarks to measure the success of your campaigns.
After completing this course, you will be able to:
- Explain what benchmarking and the Braze Benchmarks tool are
- Name key industry engagement metrics and how they are measured
- Explain benchmarking best practices
- Evaluate potential benchmarks for a sample brand
- Create marketing performance goals based on industry benchmarks