- User Lifecycle Marketing
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Introduction
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User Lifecycles and Personas
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User Journeys
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High-Value Actions
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Three Use Cases
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Knowledge Check
- Next Steps
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eLearning Conclusion
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Post-Course Quiz
- Survey
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Feedback Survey
User Lifecycle Marketing Skills
Target the right users at meaningful moments for your brand journey.
Welcome to User Lifecycle Marketing! This course will set you up for success during your Braze onboarding.
In this self-guided eLearning course, you'll learn how to think about user lifecycles in targeting high-value actions for your brand. The estimated time to complete it is 1 hour.
After completing the eLearning section, you will be able to:
- Identify key stages of the user lifecycle and characteristics of users in each stage
- Create data collection strategies that enable you to guide your customers toward high-value actions
Course terms
You must have dashboard access to fully participate in this course.