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Introduction
- Self-Guided eLearning
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SMS Basics
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Sender IDs
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Sender IDs and Use Cases
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Aggregators
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Message Lengths
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SMS Keywords
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US Compliance - TCPA
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US Compliance - Message Content
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Consent
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SMS Subscription Groups
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Knowledge Check
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Conclusion
- 2-Question Feedback Survey
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Feedback Survey
SMS Fundamentals
Learn the basics of text messaging as a consumer engagement channel.
About this course
This course introduces you to the basics of text messaging (SMS and MMS) as a consumer engagement channel. You’ll learn about what makes this channel unique, consent and regulation (with an emphasis on the US), and how SMS and MMS are handled in Braze.
After completing this course, you'll able to:
- Explain key characteristics of SMS and MMS messaging channels
- Define sender IDs and explain differences between common types of sender IDs
- Evaluate the right number and types of Sender IDs for your messaging purposes
- Explain what aggregators are and how you can work with them
- Explain how SMS messages are segmented and identify which characters require complex encoding
- Define and identify reserved SMS keywords and their functions
- Explain how US regulations like the Telephone Consumer Protection Act (TCPA) impact SMS sending
- Explain SMS content categories that the US regulates or prohibits
- Identify best practices in gathering consent for SMS messaging
- Explain how Braze SMS subscription groups function