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The Value of Audience Segmentation
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Segmentation with Braze
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Segment Membership Calculation
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Exclusion Groups
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How to Create a Segment
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Segment Extensions
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Segment Insights and Analytics Tracking
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Export Segment Data
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Use Cases: Common Segments
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Knowledge Check
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Summary
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Survey
Segmentation - Early Access
Build audience segments using the new segmentation interface.
About this course
This course is designed to guide you through the ins and outs of our revamped segment builder experience. Explore the new Segment Builder UI and discover how new features can help streamline your segmentation process.
After completing this course, you will be able to:
- Explain what audience segmentation is and its value
- Explain how you can use segmentation filters, filter groups, and logic operators to create an audience segment in the Braze dashboard
- Understand how Braze calculates segment membership
- Assess the appropriate segmentation filters (user data filters) and logic (AND/OR Filter combinations) needed to target a specific audience
- Create an exclusion group to exclude specific users from a segment
- Create an audience segment using a combination of filters using the segmentation tool
- Explain what Segment Extensions are and how they’re used
- Understand Segment analytics and insights
- Evaluate common segment types that you can incorporate into your engagement strategy