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The Value of Audience Segmentation
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Segmentation with Braze
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Segment Membership Calculation
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Exclusion Groups
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How to Create a Segment
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Summary
Segmentation Basics
Target the right audience with segmentation
About this course
Create impactful conversations with your customers through targeted audience segmentation. This course shows you how effective segmentation enhances your customer engagement strategy, how Braze assesses segment membership, and how to build your first audience segment in the dashboard.
After completing this course, you will be able to:
- Explain what audience segmentation is and its value
- Explain how you can use segmentation filters, filter groups, and logic operators to create an audience segment in the Braze dashboard
- Understand how Braze calculates segment membership
- Assess the appropriate segmentation filters (user data filters) and logic (AND/OR Filter combinations) needed to target a specific audience
- Create an exclusion group to exclude specific users from a segment
- Create an audience segment using a combination of filters using the segmentation tool