Optimize Your A/B Tests with Winning Features

Learn how you can optimize your A/B tests with Braze's Winning Variant and Winning Path features.

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About this course

To establish a compelling dialogue with your users, you need to understand what content grabs their attention and communicate accordingly. As part of Sage AI by Braze, the Winning Variant and Winning Path features let you test different variations of content and send the optimal messages for your audience.
 
By the end of this course, you should be able to:
  • Implement the Winning Variant feature when launching campaigns
  • Evaluate the performance analytics for your initial test and Winning Variant
  • Apply the Winning Path feature to an Experiment Paths component in Canvas Flow

Curriculum10

  • Winning Variant Setup
  • Analyze Winning Variant Performance
  • Winning Path Setup
  • Knowledge Check
  • Summary
  • Rate This Course

About this course

To establish a compelling dialogue with your users, you need to understand what content grabs their attention and communicate accordingly. As part of Sage AI by Braze, the Winning Variant and Winning Path features let you test different variations of content and send the optimal messages for your audience.
 
By the end of this course, you should be able to:
  • Implement the Winning Variant feature when launching campaigns
  • Evaluate the performance analytics for your initial test and Winning Variant
  • Apply the Winning Path feature to an Experiment Paths component in Canvas Flow

Curriculum10

  • Winning Variant Setup
  • Analyze Winning Variant Performance
  • Winning Path Setup
  • Knowledge Check
  • Summary
  • Rate This Course