Email Opt-Ins and Permissions

Collect and manage user messaging consent.

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About this course

Securing and maintaining user consent for your messaging is not just a one-time task, but an ongoing commitment. This course reviews consent best practices and the importance of setting clear expectations about the types of messages users will receive, showcasing the value of subscribing to your messaging channels and sharing relevant information. By doing so, you not only uphold user trust and meet legal requirements, but also adhere to Braze's policies.
 
By the end of this course, you should be able to:
  • Explain what marketing consent is and why it's important
  • Explain how the Braze Acceptable User Policy impacts email sending
  • Identify the different types of email opt-ins and permissions
  • List the participants involved in email and their motivations
  • Explain what email reputation is and how to build and keep a good reputation
  • Implement a double opt-in flow with Braze
  • Create and use a sunset segment in Braze
  • Explain what IP pools and subdomains are and why they're key to email sending
  • Configure the unsubscribe options for your end users

Curriculum40

  • Email Consent Basics
  • Consent and the Braze AUP
  • Consent Best Practices
  • Email Participants
  • Email Reputation
  • Double Opt-In With Braze
  • Sunsetting
  • IP Pools and Subdomains
  • Subscription Management
  • Knowledge Check
  • Summary
  • Rate this course

About this course

Securing and maintaining user consent for your messaging is not just a one-time task, but an ongoing commitment. This course reviews consent best practices and the importance of setting clear expectations about the types of messages users will receive, showcasing the value of subscribing to your messaging channels and sharing relevant information. By doing so, you not only uphold user trust and meet legal requirements, but also adhere to Braze's policies.
 
By the end of this course, you should be able to:
  • Explain what marketing consent is and why it's important
  • Explain how the Braze Acceptable User Policy impacts email sending
  • Identify the different types of email opt-ins and permissions
  • List the participants involved in email and their motivations
  • Explain what email reputation is and how to build and keep a good reputation
  • Implement a double opt-in flow with Braze
  • Create and use a sunset segment in Braze
  • Explain what IP pools and subdomains are and why they're key to email sending
  • Configure the unsubscribe options for your end users

Curriculum40

  • Email Consent Basics
  • Consent and the Braze AUP
  • Consent Best Practices
  • Email Participants
  • Email Reputation
  • Double Opt-In With Braze
  • Sunsetting
  • IP Pools and Subdomains
  • Subscription Management
  • Knowledge Check
  • Summary
  • Rate this course