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Email List Hygiene with Braze
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What an Email “List” Means in Braze
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Email List Hygiene Framework
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Consent and Collection Practices
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Target Based on Engagement
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Continuously Monitor and Analyze Data
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Email List Maintenance Use Cases
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Summary and Reference Sheet
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Knowledge Check
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Email List Hygiene
Learn about the importance of email list hygiene and how to maintain healthy, active recipient lists with Braze.
About this course
In this course, you’ll learn about the importance of email list maintenance and how to keep your recipient lists healthy and active with Braze. The email list hygiene habits covered in this course promote effective email outreach to users who are actively interested in your content, products, or services.
After completing this course, you'll able to:
- Define what a healthy email list is and why it’s important
- Explain the difference between the conventional definition of an email list vs. how users are managed in Braze
- Recognize the key stages involved in an email list hygiene framework
- Identify email consent and collection best practices for building a list of active and engaged users
- Create segments that ensure emails are reaching engaged and active recipients
- Identify the most important metrics that determine whether your email list is effective
- Assess email list hygiene practices and deliverability using sample scenarios
- Create an email list management plan for your brand using Braze, informed by industry best practices