- Basic Concepts
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Email Participants
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Email Reputation
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IP Warming Basics
- Conducting IP Warming
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IP Warming Schedules
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Preparing for IP Warmup
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Segmentation for IP Warming
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Designing Your IP Warming Campaign
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Sending the IP Warming Campaign
- Overcoming Hurdles
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Analytics and Common Issues
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Case Studies
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Wrap Up
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Feedback Survey
Email IP Warming
Complete your IP warming smoothly and effectively.
About this course
This course will introduce you to the key concepts of IP warming, then guide you through the basic steps of IP warming. You’ll learn how to read and interpret the data you’re getting on your email sends and perform any course corrections needed to complete your IP warming process.
After completing this course, you'll able to:
- List the participants involved in email and their motivations
- Explain what email reputation is and how to build and keep a good reputation
- Explain what IP warming is and why it’s necessary
- Plan a reasonable IP warming schedule for both marketing and transactional emails
- Prepare your email settings for IP warming
- Create segments for each step of IP warming
- Follow best practices in designing IP warming emails
- Follow best practices while conducting your IP warming
- Interpret email sending statistics
- List common issues that occur during IP warming and how to overcome them