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Email Consent Basics
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Consent and the Braze AUP
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Consent Best Practices
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Double Opt-In With Braze
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Sunsetting
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Email Consent Key Takeaways
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Feedback Survey
Email Consent Basics
Learn best practices and practical solutions for email consent.
About this course
This brief course introduces the basic concepts of email consent and how respecting consent can improve your deliverability and email campaigns. The course covers the basics of consent as it relates to best practices and to requirements of the Braze Acceptable Use Policy. It also illustrates how to perform two common consent-related tasks in the Braze dashboard: user sunsetting and double opt-in flows.
After completing this course, you'll able to:
- Explain what marketing consent is and why its important
- Explain how the Braze Acceptable Use Policy impacts email sending
- Explain consent best practices
- Implement a double opt-in flow using Braze
- Create and use a sunset segment in Braze