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What is Braze?
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Power Your Customer Engagements with Data
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Manage User Information with User Profiles
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Target the Right Users with Audience Segmentation
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Power Your Messages with Real-Time Decisioning
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Tailor Your Messages with Dynamic Personalization
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Reach Your Users with Cross-Channel Messaging
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Craft Compelling Customer Journeys
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Summary
Customer Engagement with Braze
An introduction to the craft of customer engagement with Braze.
About this course
Customer engagement goes beyond just sending messages. It’s about creating relevant conversations that guide your users through customer-centered journeys with your brand. This course introduces you to the different ways that Braze powers personalized customer experiences and some of the features that will help you along the way.
After completing this course, you will be able to:
- Describe what customer engagement strategy is and how you can use Braze to bring it to life
- Understand how to leverage data to create more personalized experiences for your users
- Explain how Braze organizes and stores engagement data in user profiles
- Recognize how to use audience segments for more targeted messaging
- Understand how to use user data to trigger messages in real-time
- Explain how to create personalized message content that changes automatically based on user data
- Understand how Braze allows you to reach your users across different messaging channels and the benefits of a cross-channel messaging approach
- Describe how to orchestrate customer journeys in Braze using Canvas