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Overview of the User Journey
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Data Requirements in Braze
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Build the Canvas Flow
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Experience the User Journey
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Build an Abandoned Cart User Journey
Learn how to build an abandoned cart journey with content cards and in-app messages.
About this course
In this course, you’ll explore how the fake clothing company PantsLabyrinth uses Canvas to create an abandoned cart journey that encourages users to complete their purchase. This cross-channel engagement strategy combines both in-app messages and a content card to drive the sale. You’ll then preview this user journey through the lens of a PantsLabyrinth customer.
After completing this course, you'll able to:
- Explain the basics of a sample abandoned cart messaging strategy
- Recognize what types of user data you need to capture to trigger and personalize your messaging
- Build an abandoned cart user journey using Canvas
- Envision the user journey from the perspective of a PantsLabyrinth customer