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What is Braze?
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Braze in Your Tech Stack
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Developer Roles in Braze Onboarding
- Data in Braze
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Braze Data Types
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Data Points
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Optimizing Data Point Consumption
- End-Users and Braze
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User Profiles
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User Lifecycles From a Technical Perspective
- Wrap-Up
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Knowledge Check
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Summary
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Braze Technical Basics
Learn the technical basics of Braze to speed integration.
About this course
This course is designed for developers who will be supporting their organization as they move to using the Braze customer engagement platform. This course will familiarize you with the basics of what Braze is, how it works, and what may be expected of developers.
After completing this course, you will be able to:
- Explain what Braze is and common technical tasks needed for integrating it into your tech stack
- Explain common roles a developer will play in Braze onboarding
- Make a plan for how Braze will interact with your tech stack
- Explain what Braze data points are and how to reduce data point usage
- Explain how user data lives in Braze and how it is modeled and used
- Explain how user lifecycles interact with data ingestion and export