Braze 101

After completing this course, you'll able to:

• Explain what a customer experience platform is and how they work from a high-level.
• Explain how Braze uses user profiles to store and organize data.
• Explain what custom data is and how you might use it.
• Explain what an API is and how API data ingestion works with Braze from a high-level.
• Explain what an SDK is and how Braze SDKs enable you to track, ingest, and act on user behavior data.
• Explain what user behavior data points are and key data usage considerations from a high-level.
• Explain how audience segmentation and filters work in Braze and how you might use them from a high-level.
• Explain what communication channels are from a high-level and what channel options exist within Braze.
• Explain what campaigns and Canvases are and how you can customize, automate and personalize them form a high-level.
• Explain what variants are and how variant testing and Intelligent Selection functions in Braze from a high-level
• Explain what kinds of performance metrics are available in Braze and different export options (e.g., Engagement Reports or Currents) from a high-level.
• Explain what IP warm up and sunsetting best practices and why they’re important from a high-level.
• Explain what Braze Learning is and what types of content is offers from a high-level.